The 7 Best White Label SaaS Platforms to Try in 2024

Top White Label SaaS Platforms for Agencies and Businesses in 2024

White label SaaS platforms allow businesses to rebrand and sell powerful software as their own, offering scalability, reduced costs, and faster deployment. In this guide, we review the 7 best white label SaaS platforms to help you choose the perfect solution for your business growth in 2024.

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The Software-as-a-Service (SaaS) market continues its upward trajectory, offering solutions that make life easier for businesses of all sizes. One of the most compelling innovations within this industry is the white label SaaS platform—a cost-effective, scalable option for agencies and companies that need branded software solutions without building from scratch.

According to a Gartner forecast, global SaaS spending hit an estimated $176.6 billion in 2022, showing a 16% increase from the previous year. White label SaaS platforms are part of this exponential growth, allowing businesses to rebrand third-party software and sell it under their names. The ability to offer robust, market-ready software as your own has never been more accessible, making white label SaaS a game-changer for agencies, consultants, and growing businesses.

Table of Contents

What is White Label SaaS?

At its core, white label SaaS refers to software developed by one company but branded and sold by another. The end-user has no idea the software was created by a third party, allowing the company selling it to maintain its brand’s image. This approach is ideal for agencies and businesses that want to expand their offerings quickly and affordably.

Why Businesses Should Consider White Label SaaS Platforms

White label SaaS platforms provide many benefits to businesses, especially for agencies seeking to scale:

  • Brand Control: You can add your logo, custom domains, and other branding elements, creating a seamless experience for your clients.
  • Cost Efficiency: Developing software is expensive and time-consuming. White label SaaS solutions let you skip the development phase and go to market.
  • Quick Deployment: White label SaaS can be deployed immediately, allowing you to start offering new services faster.
  • Scalability: With access to robust SaaS infrastructure, businesses can handle growth effortlessly, without worrying about the tech backend.
  • Client Trust: When clients use software branded with your name, they feel more connected to your brand and trust your expertise.

The Top 7 White Label SaaS Platforms for 2024

Service Provider Pro (SPP)

Service Provider Pro Full Box with Tabs

Service Provider Pro (SPP)

Service Provider Pro (SPP) offers a comprehensive SaaS platform for agencies, helping streamline billing, project management, and CRM functionalities with fully customizable white-label options.

4.7
★★★★★
How We Rate and Review

Editor's Take

Service Provider Pro (SPP) is an excellent platform for agencies offering project-based services like link building, SEO, or content creation. Its fully customizable client portals and white-label invoicing features make it a go-to tool for agencies looking to deliver a branded experience. SPP simplifies managing clients, billing, and projects all in one place, allowing agencies to focus more on service delivery and client satisfaction.

Pros & Cons

Pros:
  • Comprehensive all-in-one platform for agencies.
  • Highly customizable client portals and invoicing.
  • Excellent CRM features tailored for service-based businesses.
  • Efficient project management tools.
  • White-label options provide a seamless brand experience.
Cons:
  • Pricing can be higher for smaller agencies.
  • Limited integration with some external tools compared to competitors.

Pricing

1. Basic Plan: $99/month for essential features like invoicing, CRM, and project management.

2. Pro Plan: $249/month, includes advanced features such as custom branding, enhanced CRM options, and more client portals.

3. Enterprise Plan: Custom pricing based on your agency's specific needs, offering full customization, premium support, and more.

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How We Rate and Review

Our ratings are based on a combination of user feedback, expert analysis, and in-depth testing of features, scalability, ease of use, and overall value. We aggregate real-world data to provide a reliable rating score that reflects both performance and customer satisfaction.

Service Provider Pro (SPP) is an all-in-one platform for agencies specializing in project management, billing, and CRM. It’s a go-to tool for agencies offering services like SEO, content creation, and link building. SPP’s white label features allow you to fully rebrand its client portal and invoicing system, making it ideal for agencies needing complete control over their client management systems.

  • Notable Features: Branded client portal, white-label invoicing, project tracking.
  • Pricing: The Basic plan starts at $99/month, with a Pro plan at $249/month. Enterprise solutions are available upon request.
  • Best For Agencies offers client services that need a customizable CRM and billing solution.

Moosend

Moosend is a powerful email marketing automation tool that offers a white label option for businesses wanting to provide branded marketing solutions. With Moosend, agencies can provide their clients with professional email marketing, SMS lead generation, and analytics tools, all under their branding. The interface is easy to use, making it an excellent choice for agencies just starting.

  • Notable Features: Email automation, marketing analytics, white-label reporting.
  • Pricing: Free for the first 30 days, then plans start at $9/month for up to 500 subscribers.
  • Best For: Marketing agencies looking to offer branded email marketing services.
Moosend Full Box with Tabs

Moosend

Moosend is an advanced email marketing platform offering automation and analytics tools, perfect for businesses looking to scale their marketing campaigns.

4.4
★★★★☆
How We Rate and Review

Editor's Take

Moosend provides an easy-to-use email marketing platform that is both powerful and scalable. Ideal for small to medium-sized businesses, its white-label features make it a great choice for agencies offering branded services. It simplifies creating personalized email campaigns with an intuitive drag-and-drop editor and pre-built automation workflows.

Pros & Cons

Pros:
  • Affordable pricing for small businesses.
  • Robust automation and segmentation features.
  • Comprehensive reporting and analytics tools.
  • White-label option for agencies.
  • Easy-to-use interface with a drag-and-drop editor.
Cons:
  • Limited CRM functionality compared to larger competitors.
  • Advanced features are only available on higher-tier plans.

Pricing

1. Free Plan: A 30-day free trial, with no credit card required.

2. Pro Plan: $9/month for up to 500 subscribers. This plan includes unlimited emails, automation workflows, and advanced reporting.

3. Enterprise Plan: Custom pricing for larger businesses, offering white-label services, priority support, and dedicated account management.

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How We Rate and Review

Our ratings are based on a combination of user reviews, feature analysis, and overall performance.

SocialPilot

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SocialPilot

SocialPilot is a comprehensive social media management tool perfect for individuals, small teams, and agencies managing multiple accounts with ease.

4.5
★★★★☆
How We Rate and Review

Editor's Take

SocialPilot offers one of the best social media management tools for small to mid-sized teams. Its ease of use, content library, and white-label options make it stand out for agencies. The ability to bulk schedule up to 500 posts at once and access multi-channel analytics makes SocialPilot an excellent choice for marketers.

Pros & Cons

Pros:
  • Affordable and scalable pricing options.
  • Bulk scheduling and content curation features.
  • White-label capabilities in higher-tier plans.
  • Comprehensive analytics for multiple platforms.
Cons:
  • Limited advanced analytics in lower-tier plans.
  • No built-in AI-based scheduling support.

Pricing

1. Professional Plan: $30/month for up to 10 social media accounts.

2. Small Team Plan: $50/month for up to 20 social media accounts and 3 users.

3. Agency Plan: $100/month for up to 30 social media accounts and 6 users.

4. Agency+ Plan: $200/month for up to 50 social media accounts and unlimited users.

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How We Rate and Review

Our review process includes extensive research and hands-on testing of features, user feedback, and pricing comparisons. SocialPilot's ability to streamline social media tasks and manage multiple accounts made it a top performer in our tests.

If you’re managing multiple social media accounts for clients, SocialPilot is the perfect white-label SaaS platform for social media scheduling, publishing, and analytics. With SocialPilot, you can offer clients a branded social media management experience, complete with comprehensive reports and detailed analytics that show the performance of their campaigns.

  • Notable Features: Multi-account social media management, detailed analytics, and post-scheduling.
  • Pricing: Plans start at $25/month, with white label options included in the Agency+ plan for $200/month.
  • Best For: Social media agencies or consultants managing multiple accounts.

Wotnot

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WotNot

WotNot offers a no-code chatbot platform designed for businesses of all sizes to automate customer interactions, enhance lead generation, and streamline customer support processes across multiple platforms like websites, Facebook Messenger, and WhatsApp.

4.6
★★★★☆
How We Rate and Review

Editor's Take

WotNot provides a simple yet powerful no-code platform for building AI chatbots, making it accessible to businesses of all sizes. Its versatility, integrations (such as with Google Calendar and Salesforce), and robust lead-generation features make it ideal for customer service and sales automation.

Pros & Cons

Pros:
  • No-code platform with intuitive design.
  • Supports multi-channel communication (e.g., websites, Facebook, WhatsApp).
  • Robust integrations with tools like Google Calendar, Shopify, and Salesforce.
  • Offers multilingual support for global reach.
Cons:
  • Higher pricing compared to some competitors for advanced plans.
  • Limited native integrations compared to other platforms.

Pricing

1. Free Plan: Limited features with access to basic chatbot functionalities.

2. Startup Plan: $99/month, ideal for growing teams with enhanced chatbot features.

3. Business Plan: $499/month, includes advanced reporting and integrations with CRM tools.

4. Enterprise Plan: Custom pricing for large enterprises, including premium support and tailored solutions.

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How We Rate and Review

Our rating process evaluates WotNot based on ease of use, features, pricing, customer support, and user satisfaction. We provide unbiased insights to help businesses choose the right chatbot solution for their needs.

Wotnot for businesses and agencies offering chatbot solutions, Wotnot provides an excellent white-label service. Wotnot allows you to create fully branded, AI-powered chatbots without coding expertise. The platform’s customization options enable businesses to offer branded, automated customer support solutions, helping clients engage with customers 24/7.

  • Notable Features: AI chatbot builder, analytics, no-code platform.
  • Pricing: Free plan available, with paid plans starting at $99/month.
  • Best For: Customer engagement-focused agencies and businesses offering chatbot solutions.

Landingi

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Landingi

Landingi is a comprehensive landing page builder that provides an intuitive drag-and-drop editor, over 300 templates, and a variety of integrations to help businesses create high-converting landing pages without the need for coding expertise.

4.7
★★★★☆
How We Rate and Review

Editor's Take

Landingi simplifies the process of building landing pages with its user-friendly interface, making it ideal for small businesses and agencies. Its vast collection of customizable templates and integration with over 40 platforms, including CRMs and email marketing tools, helps users optimize conversion rates efficiently.

Pros & Cons

Pros:
  • Easy-to-use drag-and-drop editor.
  • Over 300 landing page templates available.
  • Seamless integration with popular tools like Mailchimp, HubSpot, and Google Analytics.
  • A/B testing and analytics available.
Cons:
  • Limited design options for mobile pop-ups.
  • Higher pricing for advanced plans.

Pricing

Landingi offers several pricing plans based on the number of visitors and custom domains:

1. Lite Plan: $29/month, includes 5,000 visitors, 10 pages, and 1 custom domain.

2. Professional Plan: $59/month, 50,000 visitors, unlimited pages, 10 custom domains.

3. Agency Plan: $169/month, 50,000 visitors, unlimited pages, 20 custom domains, subaccounts, and priority support.

4. Unlimited Plan: $1,000/month, unlimited visitors, 100 custom domains, enhanced security, and custom features.

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How We Rate and Review

Our review process considers ease of use, features, pricing, customer support, and integration capabilities. We aggregate feedback from real users to provide an accurate and unbiased score that reflects overall performance.

Landingi is a drag-and-drop landing page builder that allows agencies to easily create high-converting landing pages. Its white label solution makes it an attractive choice for digital marketing agencies. With extensive customization options, Landingi’s white label feature allows you to remove its branding and create a fully branded experience for your clients.

  • Notable Features: A/B testing, drag-and-drop editor, 500+ templates.
  • Pricing: Starts at €49/month, with a free trial available.
  • Best For: Digital marketing agencies looking to build landing pages quickly for their clients.

AuthorityLabs

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AuthorityLabs

AuthorityLabs is a cloud-based SEO platform focused on rank tracking for small to midsize businesses, consultants, and agencies. It provides accurate keyword tracking and allows teams to automate reports, track local and mobile rankings, and monitor competitors.

4.8
★★★★☆
How We Rate and Review

Editor's Take

AuthorityLabs offers an intuitive platform for tracking keyword performance, especially valuable for businesses focusing on local SEO and mobile rank tracking. The easy-to-use interface, coupled with automated daily reporting, makes it a solid choice for agencies needing efficient rank tracking without the complexity of broader SEO tools.

Pros & Cons

Pros:
  • Daily rank updates with accurate local and mobile tracking.
  • White-label reporting for agencies.
  • Google Data Studio integration for custom reports.
  • Unlimited users on all plans.
Cons:
  • No keyword research or backlink monitoring tools.
  • Limited competitor analysis capabilities.

Pricing

AuthorityLabs offers four pricing tiers:

1. Plus Plan: $49/month, includes tracking for 250 keywords and 50 domains.

2. Pro Plan: $99/month, supports 1,000 keywords and 100 domains, plus white-label and API access.

3. Pro Plus Plan: $225/month, expands to 2,500 keywords, 300 domains, and Google Data Studio integration.

4. Enterprise Plan: $450/month, supports 5,000+ keywords and unlimited domains, with advanced reporting features.

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How We Rate and Review

Our review process for AuthorityLabs evaluates key factors such as ease of use, feature set, and pricing. We collect user feedback and analyze the platform’s capabilities to provide an accurate reflection of its strengths and weaknesses in rank tracking and local SEO.

If SEO is your bread and butter, AuthorityLabs is a must-have tool. Its white-label feature enables agencies to offer SEO performance tracking, rank tracking, and keyword monitoring with custom reports. AuthorityLabs supports detailed reports on local and mobile SEO performance, helping agencies provide comprehensive SEO services under their branding.

  • Notable Features: Local tracking, keyword monitoring, daily updates, customizable reports.
  • Pricing: Starts at $99/month for the Pro plan, scaling to $450/month for enterprise-level features.
  • Best For: SEO agencies that need branded SEO tracking and reporting solutions.

Ecwid

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Ecwid

Ecwid is an easy-to-use eCommerce platform designed for small businesses to create online stores quickly. It offers integration with existing websites, social media, and marketplaces, providing flexibility and scalability for growing businesses.

4.6
★★★★☆
How We Rate and Review

Editor's Take

Ecwid provides a robust and user-friendly eCommerce solution for small businesses. Its ability to integrate seamlessly with existing websites, alongside its scalability options, makes it ideal for growing businesses looking to establish a presence across multiple channels.

Pros & Cons

Pros:
  • Easy integration with existing websites and social media platforms.
  • Free plan available for small businesses.
  • Supports multi-channel selling across Facebook, Instagram, and marketplaces like Amazon.
  • Advanced customization options with API and app integration.
Cons:
  • Limited features in the free plan.
  • Higher transaction fees with lower-tier plans.

Pricing

Ecwid offers flexible pricing plans:

1. Free Plan: Limited features for small stores with up to 10 products.

2. Venture Plan: $15/month, supports 100 products, mobile POS, and social media selling.

3. Business Plan: $35/month, includes 2,500 products, abandoned cart recovery, and automated tax calculations.

4. Unlimited Plan: $99/month, unlimited products, priority support, and advanced features like wholesale pricing.

×

How We Rate and Review

Our review process evaluates Ecwid based on its ease of use, feature set, pricing, and customer support. We collect real user feedback and test the platform’s capabilities to ensure accurate and unbiased ratings.

Ecwid is a highly customizable e-commerce platform that enables businesses to create online stores. Its white label service is perfect for agencies offering fully branded e-commerce solutions. Whether you’re working with SaaS platforms, hosts, or website builders, Ecwid’s flexible pricing and white label options allow you to sell online stores that look and feel like they were custom-built by your team.

  • Notable Features: Online store builder, branded checkout experience, multi-channel selling.
  • Pricing: White label services are available for less than $300/year.
  • Best For Agencies looking to provide e-commerce store solutions to clients.

Why White Label SaaS Will Continue to Thrive in 2025

In 2025, white label SaaS platforms will remain dominant in helping businesses scale, streamline operations, and increase profitability. As businesses look for ways to cut costs and optimize resources, white label SaaS offers a ready-made solution to deliver high-quality, branded services without investing in developing proprietary software.

The critical benefit driving this trend is the flexibility of white-label SaaS platforms. Companies across industries—whether in eCommerce, CRM, email marketing, SEO, or social media management—can seamlessly integrate these solutions into their operations while customizing them to reflect their unique branding. This allows businesses to expand service offerings, strengthen client relationships, and ultimately scale without the heavy overhead.

For example, Ecwid, a top eCommerce white label platform, allows businesses to create online stores integrated into their existing websites. This empowers companies to maintain a consistent brand image while providing powerful eCommerce solutions to their clients. With a range of plans—from free to enterprise-level—Ecwid scales with businesses as they grow, offering advanced features such as social media selling, point-of-sale integration, and abandoned cart recovery.

By 2025, as businesses prioritize efficiency and customer experience, white label SaaS solutions will be integral to growth strategies. Companies will leverage these platforms to save on development costs and offer cutting-edge technology under their own branding, strengthening their market position and fostering deeper client loyalty.

Whether a business is focused on managing client relationships, improving its online store, or offering powerful marketing tools, white label SaaS will continue to be an essential tool for driving innovation and expanding offerings in the future.

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