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Top White Label SaaS Platforms for Agencies and Businesses in 2024
White label SaaS platforms allow businesses to rebrand and sell powerful software as their own, offering scalability, reduced costs, and faster deployment. In this guide, we review the 7 best white label SaaS platforms to help you choose the perfect solution for your business growth in 2024.
Our reviews are based on comprehensive research and analysis conducted by our expert team. We rigorously test each tool or software to provide the most accurate insights possible, ensuring that you can make informed decisions with confidence.
At WebToolLab, we adhere to a meticulous research process to ensure our reviews are thorough and reliable:
Our goal is to deliver transparent, unbiased reviews that empower our readers to make smart choices.
Affiliate Disclosure: Some of our reviews may include affiliate links, which means we may earn a commission at no additional cost to you if you make a purchase through these links. Despite this, our recommendations are always unbiased, based solely on our thorough research to ensure you get the best value.
The Software-as-a-Service (SaaS) market continues its upward trajectory, offering solutions that make life easier for businesses of all sizes. One of the most compelling innovations within this industry is the white label SaaS platform—a cost-effective, scalable option for agencies and companies that need branded software solutions without building from scratch.
According to a Gartner forecast, global SaaS spending hit an estimated $176.6 billion in 2022, showing a 16% increase from the previous year. White label SaaS platforms are part of this exponential growth, allowing businesses to rebrand third-party software and sell it under their names. The ability to offer robust, market-ready software as your own has never been more accessible, making white label SaaS a game-changer for agencies, consultants, and growing businesses.
At its core, white label SaaS refers to software developed by one company but branded and sold by another. The end-user has no idea the software was created by a third party, allowing the company selling it to maintain its brand’s image. This approach is ideal for agencies and businesses that want to expand their offerings quickly and affordably.
White label SaaS platforms provide many benefits to businesses, especially for agencies seeking to scale:
Service Provider Pro (SPP) offers a comprehensive SaaS platform for agencies, helping streamline billing, project management, and CRM functionalities with fully customizable white-label options.
Service Provider Pro (SPP) is an excellent platform for agencies offering project-based services like link building, SEO, or content creation. Its fully customizable client portals and white-label invoicing features make it a go-to tool for agencies looking to deliver a branded experience. SPP simplifies managing clients, billing, and projects all in one place, allowing agencies to focus more on service delivery and client satisfaction.
1. Basic Plan: $99/month for essential features like invoicing, CRM, and project management.
2. Pro Plan: $249/month, includes advanced features such as custom branding, enhanced CRM options, and more client portals.
3. Enterprise Plan: Custom pricing based on your agency's specific needs, offering full customization, premium support, and more.
Our ratings are based on a combination of user feedback, expert analysis, and in-depth testing of features, scalability, ease of use, and overall value. We aggregate real-world data to provide a reliable rating score that reflects both performance and customer satisfaction.
Service Provider Pro (SPP) is an all-in-one platform for agencies specializing in project management, billing, and CRM. It’s a go-to tool for agencies offering services like SEO, content creation, and link building. SPP’s white label features allow you to fully rebrand its client portal and invoicing system, making it ideal for agencies needing complete control over their client management systems.
Moosend is a powerful email marketing automation tool that offers a white label option for businesses wanting to provide branded marketing solutions. With Moosend, agencies can provide their clients with professional email marketing, SMS lead generation, and analytics tools, all under their branding. The interface is easy to use, making it an excellent choice for agencies just starting.
Moosend is an advanced email marketing platform offering automation and analytics tools, perfect for businesses looking to scale their marketing campaigns.
Moosend provides an easy-to-use email marketing platform that is both powerful and scalable. Ideal for small to medium-sized businesses, its white-label features make it a great choice for agencies offering branded services. It simplifies creating personalized email campaigns with an intuitive drag-and-drop editor and pre-built automation workflows.
1. Free Plan: A 30-day free trial, with no credit card required.
2. Pro Plan: $9/month for up to 500 subscribers. This plan includes unlimited emails, automation workflows, and advanced reporting.
3. Enterprise Plan: Custom pricing for larger businesses, offering white-label services, priority support, and dedicated account management.
Our ratings are based on a combination of user reviews, feature analysis, and overall performance.
SocialPilot is a comprehensive social media management tool perfect for individuals, small teams, and agencies managing multiple accounts with ease.
1. Professional Plan: $30/month for up to 10 social media accounts.
2. Small Team Plan: $50/month for up to 20 social media accounts and 3 users.
3. Agency Plan: $100/month for up to 30 social media accounts and 6 users.
4. Agency+ Plan: $200/month for up to 50 social media accounts and unlimited users.
Our review process includes extensive research and hands-on testing of features, user feedback, and pricing comparisons. SocialPilot's ability to streamline social media tasks and manage multiple accounts made it a top performer in our tests.
If you’re managing multiple social media accounts for clients, SocialPilot is the perfect white-label SaaS platform for social media scheduling, publishing, and analytics. With SocialPilot, you can offer clients a branded social media management experience, complete with comprehensive reports and detailed analytics that show the performance of their campaigns.
WotNot offers a no-code chatbot platform designed for businesses of all sizes to automate customer interactions, enhance lead generation, and streamline customer support processes across multiple platforms like websites, Facebook Messenger, and WhatsApp.
WotNot provides a simple yet powerful no-code platform for building AI chatbots, making it accessible to businesses of all sizes. Its versatility, integrations (such as with Google Calendar and Salesforce), and robust lead-generation features make it ideal for customer service and sales automation.
1. Free Plan: Limited features with access to basic chatbot functionalities.
2. Startup Plan: $99/month, ideal for growing teams with enhanced chatbot features.
3. Business Plan: $499/month, includes advanced reporting and integrations with CRM tools.
4. Enterprise Plan: Custom pricing for large enterprises, including premium support and tailored solutions.
Our rating process evaluates WotNot based on ease of use, features, pricing, customer support, and user satisfaction. We provide unbiased insights to help businesses choose the right chatbot solution for their needs.
Wotnot for businesses and agencies offering chatbot solutions, Wotnot provides an excellent white-label service. Wotnot allows you to create fully branded, AI-powered chatbots without coding expertise. The platform’s customization options enable businesses to offer branded, automated customer support solutions, helping clients engage with customers 24/7.
Landingi is a comprehensive landing page builder that provides an intuitive drag-and-drop editor, over 300 templates, and a variety of integrations to help businesses create high-converting landing pages without the need for coding expertise.
Landingi simplifies the process of building landing pages with its user-friendly interface, making it ideal for small businesses and agencies. Its vast collection of customizable templates and integration with over 40 platforms, including CRMs and email marketing tools, helps users optimize conversion rates efficiently.
Landingi offers several pricing plans based on the number of visitors and custom domains:
1. Lite Plan: $29/month, includes 5,000 visitors, 10 pages, and 1 custom domain.
2. Professional Plan: $59/month, 50,000 visitors, unlimited pages, 10 custom domains.
3. Agency Plan: $169/month, 50,000 visitors, unlimited pages, 20 custom domains, subaccounts, and priority support.
4. Unlimited Plan: $1,000/month, unlimited visitors, 100 custom domains, enhanced security, and custom features.
Our review process considers ease of use, features, pricing, customer support, and integration capabilities. We aggregate feedback from real users to provide an accurate and unbiased score that reflects overall performance.
Landingi is a drag-and-drop landing page builder that allows agencies to easily create high-converting landing pages. Its white label solution makes it an attractive choice for digital marketing agencies. With extensive customization options, Landingi’s white label feature allows you to remove its branding and create a fully branded experience for your clients.
AuthorityLabs is a cloud-based SEO platform focused on rank tracking for small to midsize businesses, consultants, and agencies. It provides accurate keyword tracking and allows teams to automate reports, track local and mobile rankings, and monitor competitors.
AuthorityLabs offers an intuitive platform for tracking keyword performance, especially valuable for businesses focusing on local SEO and mobile rank tracking. The easy-to-use interface, coupled with automated daily reporting, makes it a solid choice for agencies needing efficient rank tracking without the complexity of broader SEO tools.
AuthorityLabs offers four pricing tiers:
1. Plus Plan: $49/month, includes tracking for 250 keywords and 50 domains.
2. Pro Plan: $99/month, supports 1,000 keywords and 100 domains, plus white-label and API access.
3. Pro Plus Plan: $225/month, expands to 2,500 keywords, 300 domains, and Google Data Studio integration.
4. Enterprise Plan: $450/month, supports 5,000+ keywords and unlimited domains, with advanced reporting features.
Our review process for AuthorityLabs evaluates key factors such as ease of use, feature set, and pricing. We collect user feedback and analyze the platform’s capabilities to provide an accurate reflection of its strengths and weaknesses in rank tracking and local SEO.
If SEO is your bread and butter, AuthorityLabs is a must-have tool. Its white-label feature enables agencies to offer SEO performance tracking, rank tracking, and keyword monitoring with custom reports. AuthorityLabs supports detailed reports on local and mobile SEO performance, helping agencies provide comprehensive SEO services under their branding.
Ecwid is an easy-to-use eCommerce platform designed for small businesses to create online stores quickly. It offers integration with existing websites, social media, and marketplaces, providing flexibility and scalability for growing businesses.
Ecwid provides a robust and user-friendly eCommerce solution for small businesses. Its ability to integrate seamlessly with existing websites, alongside its scalability options, makes it ideal for growing businesses looking to establish a presence across multiple channels.
Ecwid offers flexible pricing plans:
1. Free Plan: Limited features for small stores with up to 10 products.
2. Venture Plan: $15/month, supports 100 products, mobile POS, and social media selling.
3. Business Plan: $35/month, includes 2,500 products, abandoned cart recovery, and automated tax calculations.
4. Unlimited Plan: $99/month, unlimited products, priority support, and advanced features like wholesale pricing.
Our review process evaluates Ecwid based on its ease of use, feature set, pricing, and customer support. We collect real user feedback and test the platform’s capabilities to ensure accurate and unbiased ratings.
Ecwid is a highly customizable e-commerce platform that enables businesses to create online stores. Its white label service is perfect for agencies offering fully branded e-commerce solutions. Whether you’re working with SaaS platforms, hosts, or website builders, Ecwid’s flexible pricing and white label options allow you to sell online stores that look and feel like they were custom-built by your team.
In 2025, white label SaaS platforms will remain dominant in helping businesses scale, streamline operations, and increase profitability. As businesses look for ways to cut costs and optimize resources, white label SaaS offers a ready-made solution to deliver high-quality, branded services without investing in developing proprietary software.
The critical benefit driving this trend is the flexibility of white-label SaaS platforms. Companies across industries—whether in eCommerce, CRM, email marketing, SEO, or social media management—can seamlessly integrate these solutions into their operations while customizing them to reflect their unique branding. This allows businesses to expand service offerings, strengthen client relationships, and ultimately scale without the heavy overhead.
For example, Ecwid, a top eCommerce white label platform, allows businesses to create online stores integrated into their existing websites. This empowers companies to maintain a consistent brand image while providing powerful eCommerce solutions to their clients. With a range of plans—from free to enterprise-level—Ecwid scales with businesses as they grow, offering advanced features such as social media selling, point-of-sale integration, and abandoned cart recovery.
By 2025, as businesses prioritize efficiency and customer experience, white label SaaS solutions will be integral to growth strategies. Companies will leverage these platforms to save on development costs and offer cutting-edge technology under their own branding, strengthening their market position and fostering deeper client loyalty.
Whether a business is focused on managing client relationships, improving its online store, or offering powerful marketing tools, white label SaaS will continue to be an essential tool for driving innovation and expanding offerings in the future.
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Editor's Take
SocialPilot offers one of the best social media management tools for small to mid-sized teams. Its ease of use, content library, and white-label options make it stand out for agencies. The ability to bulk schedule up to 500 posts at once and access multi-channel analytics makes SocialPilot an excellent choice for marketers.