Discover the Top Free Ecommerce Website Builders to Grow Your Business
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Best Free Ecommerce Website Builders for
There are many free ecommerce website builders on the market today, but not all of them are created equal. Some excel in ease of use, while others shine in customization or advanced features. We compared each platform based on features like SEO tools, customization options, integrations (like Mailchimp integration), transaction fees, and overall user experience.
To make it easier for you, we evaluated key features such as drag-and-drop editors, product listings, marketing tools, payment gateways, and extensions. Below, we present the top 10 platforms to help you create a professional online store for free in 2024.
- Seamless POS Integration
- Unlimited Product Listings
- Built for Entrepreneurs and E-commerce
- Open-Source Flexibility
- Multi-Language and Currency Support
- Large Community and Marketplace
Square Online: Overall for Simplicity and Ease of Use
Square Online: Effortless Ecommerce for Small Businesses
Square Online is the ideal platform for those who want to launch an online store quickly and efficiently, without worrying about complicated pricing structures or large setups. Its standout feature is its integration with Square’s point-of-sale (POS) system, making it a great choice for small businesses that already use Square for in-person sales. This integration ensures that inventory, pricing, and sales are synced between your physical store and online platform, reducing the need for manual work and simplifying operations.
With Square Online, you can create a professional-looking store in just a few minutes using their instant site builder. You don’t need any coding experience—just choose a template, add your products, and your store is ready to launch. The platform also allows unlimited product listings, which is particularly beneficial for small business owners wanting to scale their inventory over time without added fees.
Square Online’s free plan comes with no upfront costs and no subscription fees. You only pay the standard credit card processing fees, meaning you can keep costs low while still having access to all the core features of a functioning online store. This makes it particularly attractive to budget-conscious entrepreneurs.
Additionally, the platform supports integration with Mailchimp, which is excellent for growing your audience through email marketing. With features like automated inventory syncing, built-in payment solutions, and integrated marketing tools, Square Online provides a hassle-free way to expand your business both offline and online.
Shift4Shop: Best Free Shopify Alternative with Advanced Features
Shift4Shop: Feature-Rich and Free for U.S. Merchants
Shift4Shop offers a comprehensive ecommerce experience similar to Shopify, but with the significant advantage of being completely free for U.S.-based businesses. With no subscription costs and no transaction fees (when using Shift4Payments), Shift4Shop helps you maximize profits while giving you access to advanced ecommerce capabilities.
The platform is ideal for businesses looking for in-depth customization options and growth features. From robust SEO tools to sales tracking and detailed analytics, Shift4Shop has all the features you need to build a professional and scalable online store. It includes an array of fully customizable themes that are mobile-responsive, giving your store a polished, professional appearance across all devices.
Shift4Shop allows you to list an unlimited number of products without incurring any extra charges. This is perfect for those who want to scale their inventory over time. The platform also includes tools like abandoned cart recovery, which can help convert visitors who didn’t complete their purchase—boosting your overall sales.
Shift4Shop is particularly appealing to growing businesses that need the tools to succeed online without paying for a subscription. It matches many of Shopify’s capabilities, such as custom domains, advanced SEO tools, and comprehensive analytics—all at zero cost. For businesses that are comfortable using Shift4Payments, Shift4Shop is one of the best free ecommerce platforms available.
WooCommerce: Best for WordPress Users and Customization
WooCommerce: Power and Flexibility for WordPress Lovers
WooCommerce is the natural choice for anyone already familiar with WordPress who wants to add ecommerce functionality to their existing website. This free plugin has everything you need to make a WordPress site into an online store. It has many customization options that let you change every part of your store’s design and function.
One of WooCommerce’s main strengths is its compatibility with thousands of WordPress themes and plugins. This gives you incredible flexibility to design your store exactly as you want it. Whether you’re a seasoned WordPress user or just getting started, WooCommerce makes it easy to customize your online store without any limits on product listings or the need for additional fees.
WooCommerce’s strong integration with WordPress also means your ecommerce store is highly SEO-friendly, which is crucial for boosting organic traffic and sales. From detailed product pages to SEO-optimized URLs, WooCommerce helps ensure your products get found in search engines.
For added functionality, WooCommerce supports a vast library of plugins that can enhance everything from shipping and payment gateways to customer relationship management (CRM). Whether you need a specialized shipping calculator or an email marketing tool, there’s likely a plugin to meet your needs. This makes WooCommerce one of the most customizable and scalable free ecommerce solutions on the market.
PrestaShop: Best Open-Source Platform for Developers
Prestashop: Open-Source Flexibility for Developers
Prestashop is an open-source ecommerce platform designed for those who want complete control over their online stores appearance and capabilities. Unlike typical “drag-and-drop” builders, prestashop allows developers to modify the site’s core code, which makes it highly flexible for advanced users.
The platform offers robust features such as multi-language and multi-currency support, making it well-suited for international businesses aiming to serve a diverse audience. Prestashop also provides a wide variety of themes and extensions that developers can use to customize the store according to specific business needs. Its open-source nature ensures that you’re not limited by a template or restricted by a closed system—making prestashop ideal for those who need a tailor-made ecommerce solution.
The platforms flexibility extends to its back-end management tools as well. You can manage multiple stores from a single dashboard, track stock, set up a variety of payment gateways, and even access in-depth analytics to monitor your sales performance.
Prestashop also benefits from a strong developer community, meaning if you run into issues or need custom features, there are plenty of resources and experts available to help you. This level of support, combined with its flexibility, makes prestashop the best choice for those comfortable with development who want an ecommerce platform that can grow and adapt alongside their business.
Ecwid: Best for Adding Ecommerce to Existing Websites
Seamlessly Integrate Ecommerce Anywhere
Ecwid stands out as a powerful solution for those who already have an existing website but want to add ecommerce functionality without rebuilding everything from scratch. It easily integrates with popular platforms like WordPress, Wix, Squarespace, and even custom-coded websites, making it one of the most versatile options for adding ecommerce.
With you don’t need to alter your current website or migrate to a new platform. Instead, you can embed Ecwid’s ecommerce widget directly into your existing site. This means you can maintain your brand consistency and add products quickly without dealing with any coding. The flexibility and ease of integration are why many bloggers and content creators choose it allows them to add a store without compromising their existing content or site design.
Ecwid also offers multi-channel selling, allowing you to sell across your website, social media channels like Facebook and Instagram, and even major marketplaces like Amazon. All sales channels can be managed from a single dashboard, making it incredibly efficient to keep track of orders, inventory, and customer interactions.
For those looking for an easy and quick way to add ecommerce to an existing online presence, Ecwid provides a solution that’s both powerful and simple to implement. The integrated payment options, mobile-friendly design, and real-time shipping calculators further enhance the shopping experience for your customers.
Freewebstore: Best for Built-In Marketing Features
Freewebstore: Marketing-First Ecommerce for Small Businesses
Free Webstore is more than just an ecommerce platform—it’s a marketing powerhouse designed for small businesses looking to grow their online sales without spending on third-party tools. The platform includes a suite of marketing features that make it easy to promote your products and build your audience, all from the same dashboard. This integration allows small businesses to focus on driving conversions without needing complex technical skills or investing in additional tools.
One of Freewebstore’s standout features is its built-in email marketing functionality. With it, you can create and send newsletters or promotional campaigns to your customer list, making it easier to stay in touch and drive repeat sales. Additionally, Freewebstore includes an abandoned cart recovery system—when a potential customer adds items to their cart but doesn’t complete the purchase, an automated email is sent to encourage them to come back and finish the transaction. This feature alone can help recover a significant percentage of otherwise lost sales.
Freewebstore also supports custom domain connections, which adds a professional touch to your online store and helps build brand trust. The platform is designed with beginners in mind, featuring an easy drag-and-drop editor and several modern templates that are mobile-responsive, ensuring that your store looks great across all devices.
For small businesses on a budget, Free webstore is an excellent option because it combines simple setup, ecommerce functionality, and integrated marketing tools—all available for free. This combination makes it ideal for entrepreneurs who are ready to get their store up and running with everything they need to start selling and marketing online effectively.
Odoo: Best AI-Driven Ecommerce Website Builder
Odoo: AI-Driven Ecommerce Made Simple
Odoo is a modern ecommerce platform that leverages artificial intelligence to make setting up an online store incredibly straightforward. For entrepreneurs who want to focus on selling rather than spend countless hours building and optimizing a website, Odoo provides a perfect solution. The platform uses AI to streamline the store creation process, automatically generating website elements to match your brand and preferences.
One of the standout features of Odoo is its AI-powered website builder. By answering a few questions, Odoo can automatically design an ecommerce site tailored to your business needs, saving you time and effort. This makes it particularly appealing for those who may not have design skills but still want a professional-looking store.
Beyond store creation, Odoo also excels in inventory management. Its integrated system allows you to track stock and monitor sales in real time, giving you more control over your business without needing a separate inventory management tool. This level of integration is particularly useful for businesses with a wide product range or those that need to manage inventory across multiple sales channels.
Additionally, Odoo offers a free domain for the first year, helping you establish an online presence with minimal upfront costs. Its user-friendly design tools and robust back-end management make it an ideal choice for both new business owners and growing brands that want an ecommerce solution with minimal hassle. With features like automated store setup, integrated inventory management, and a focus on simplicity, Odoo is an excellent choice for anyone looking to get their online store up and running fast.
Big Cartel: Best for Artists and Creatives
Big Cartel: Simple Selling for Creative Entrepreneurs
Big Cartel is a platform specifically designed for artists, creators, and makers who want to sell their work online without dealing with the complexities of larger ecommerce platforms. It’s a fantastic option for those who want to create a simple yet elegant online presence to showcase and sell their art, crafts, or handmade goods. Big Cartel focuses on what matters most to creative entrepreneurs: making the process of setting up and managing an online store as easy and stress-free as possible.
The platforms ease of use is one of its primary strengths. With minimal setup, artists can quickly launch their online store without needing any coding skills. Big Cartel offers a selection of clean, stylish templates that are customizable to help your products stand out while still ensuring that the stores overall appearance remains polished and professional. Unlike other free platforms, Big Cartel keeps the site ad-free, which is particularly appealing for artists who want a clean and uncluttered presentation of their work.
Big Cartel’s pricing is straightforward—there are no transaction fees on the platforms free plan, which means all revenue from your sales is yours to keep. The free plan allows users to list up to five products, which is perfect for creators with a small collection of items. For those who want to grow, Big Cartel also offers paid plans that increase the number of product listings and provide additional features, such as inventory tracking and discount code creation.
If you’re a creative entrepreneur or artist looking for a simple, elegant way to sell your work online, Big Cartel is the best choice. Its ease of use, stylish templates, and ad-free experience make it ideal for those who want to focus more on creating and less on managing technical aspects of an ecommerce platform.
Strikingly: Best for Single-Product Landing Pages
Strikingly: The Ideal Platform for Focused Product Promotion
Strikingly is a unique ecommerce platform best suited for entrepreneurs looking to showcase a single product or a small collection of offerings. Unlike multi-page ecommerce platforms, Strikingly focuses on creating impactful, one-page websites that effectively highlight one product or service. This focused design is particularly effective for sales campaigns, product launches, or niche products that need to capture attention without the clutter of a traditional ecommerce site.
The platform is highly intuitive, featuring a drag-and-drop editor that allows you to customize the look and feel of your page without any coding skills. You can create a visually appealing landing page in a matter of minutes, making it ideal for those who are less experienced with web design but still want a professional outcome. Strikingly also provides a range of modern templates that are optimized for conversions, ensuring that your product is always the star of the page.
Strikingly also supports features like integrated payment gateways and mobile optimization. All sites built on Strikingly are automatically responsive, ensuring that your landing page looks great on any device—whether it’s a desktop, tablet, or smartphone. This is crucial for maximizing conversions, as customers are increasingly using mobile devices for online shopping.
In addition, Strikingly offers analytics tools that help you monitor the effectiveness of your landing page. From tracking visitor numbers to understanding user behavior, these insights help you tweak your approach and maximize sales. For anyone looking to create a conversion-focused landing page with minimal effort, Strikingly is a powerful, straightforward choice.
Mozello: Best for International Sellers
Mozello: Sell Across Borders with Ease
Mozello is one of the few free ecommerce platforms that allows users to create fully multilingual online stores, making it an ideal choice for businesses looking to sell internationally. Unlike many other platforms that require expensive plugins or upgrades to add language options, Mozello offers multi-language support on its free plan. This feature alone makes Mozello a standout choice for anyone aiming to reach customers across different countries and linguistic regions.
The platform is incredibly easy to use, offering a step-by-step setup process that enables even beginners to create a professional-looking store. Mozello provides a variety of clean and responsive templates that can be customized to fit your brand’s identity, ensuring your store looks polished and engaging. It also supports multiple payment gateways, making it simple to cater to international buyers with diverse payment preferences.
In addition to its multi-language capabilities, Mozello provides useful features like SEO tools, customizable product pages, and integrated marketing options, such as blog creation. The blog feature can help drive organic traffic to your store, allowing you to engage customers with content that’s relevant to their needs while also improving your stores search engine rankings. Mozello also provides an option to connect your custom domain, which is crucial for establishing a professional brand identity.
For those who are just starting out, Mozello’s free plan is highly attractive, offering essential ecommerce features without the usual costs. As your business grows, Mozello’s affordable premium plans provide additional capabilities, such as more storage and product listings. If reaching a global audience is part of your strategy, Mozello is the perfect platform to help you build and grow an international ecommerce presence.
Weebly: Best for Quick Store Launch
Weebly: Fast and Easy Ecommerce Setup
Weebly is one of the most accessible ecommerce platforms available, making it a favorite for entrepreneurs and small businesses looking to quickly set up an online store without the complexity. Its user-friendly drag-and-drop builder makes creating a website almost effortless, allowing users to add products, images, and descriptions without any coding. Whether you’re just starting or looking to expand your small business, Weebly provides all the essential tools to build an online presence.
Weebly integrates seamlessly with Square POS, which is particularly beneficial for businesses that also have physical locations. The integration allows you to manage both in-person and online sales from a single system, providing a cohesive experience that saves time and minimizes the chance of inventory discrepancies. It’s an ideal solution for brick-and-mortar stores wanting to expand into ecommerce.
Weebly also offers a variety of professionally designed, customizable templates, which ensures your store looks polished and visually appealing. These templates are mobile-responsive, meaning they will adapt seamlessly to different devices—crucial for ensuring a positive user experience across desktops, tablets, and smartphones. Weebly also includes basic SEO tools that can help your store get found by potential customers.
Weebly has no upfront costs and a free plan that has all the basic features you need to start selling. It’s a great choice for people who want to set up their online store without much trouble. The platform’s easy setup, combined with integration with Square and an intuitive interface, makes Weebly a strong contender for anyone wanting to launch a store quickly.
Wix: Best for Design Flexibility
Wix: Create a Visually Striking Ecommerce Store
Wix is an ideal platform for users who want their ecommerce store to be as unique as their brand. With a highly customizable drag-and-drop interface, Wix provides full creative control, allowing you to build a store that truly reflects your businesses identity. Whether you’re showcasing art, selling handmade goods, or promoting a service, Wix gives you the tools to design a store that is visually compelling and easy to navigate.
Wix offers hundreds of professionally designed ecommerce templates, all of which are fully customizable. Users can tweak everything—from fonts and colors to layout—without needing any coding skills. This flexibility makes Wix an attractive choice for creative entrepreneurs who want a store that stands out from the competition. Additionally, all Wix stores are mobile-friendly, ensuring a smooth shopping experience on any device.
Wix also includes essential features like product management, secure payments, and customer engagement tools. The platform integrates seamlessly with leading payment providers, allowing you to accept payments globally without a hitch. Wix’s SEO capabilities are robust, which means you can optimize your site for better search engine rankings, helping more customers find your store organically.
For added functionality, Wix’s App Market is home to a wide range of extensions that allow you to enhance your store further. From adding advanced marketing tools to integrating chat support or advanced analytics, the app market ensures that your store has all the tools needed to grow. For those seeking maximum design freedom without the need for advanced technical knowledge, Wix is one of the best free ecommerce website builders available.
GoDaddy: Best for All-in-One Business Solutions
Godaddy: Quick Setup with Integrated Business Tools
Godaddy is well-known for its all-in-one approach to online business. It’s a great option for entrepreneurs who want to quickly launch an ecommerce store while also taking advantage of additional business tools. GoDaddy’s ADI (Artificial Design Intelligence) tool can have your site ready in minutes—perfect for those who want to focus on their business rather than get bogged down in web design.
GoDaddy’s ecommerce platform comes with a range of useful features, including integrated marketing tools like email campaigns and SEO guidance. These tools help you promote your products, drive traffic, and convert visitors into customers—all from one centralized dashboard. This integration saves time and effort, making it easier for busy entrepreneurs to manage their marketing without needing separate services.
Another benefit of godaddy is its inclusion of business tools beyond ecommerce. The platform offers appointment scheduling and customer management features, making it an ideal solution for service-based businesses wanting to expand their offerings to include products. GoDaddy’s websites are also mobile-responsive, which ensures a seamless shopping experience across all devices.
With easy setup, integrated payment gateways, and a suite of additional business tools, godaddy is a solid choice for those who want a holistic approach to managing their online presence. The platforms combination of ecommerce, marketing, and business management tools makes it a perfect fit for entrepreneurs looking to simplify their digital operations.
Site123: Best for Beginners
Site123: The Easiest Way to Build Your Store
Site123 is designed with absolute beginners in mind, making it one of the easiest ways to create an ecommerce store. The platform offers a step-by-step wizard that guides users through the entire process—from selecting a template to adding products and setting up payment options. This straightforward approach means that even those with no web design or coding experience can launch a store with ease.
One of the strengths of Site123 is its focus on user experience. The platforms intuitive interface and simplified setup mean you can have a functional online store in just a few hours. Site123 offers a range of templates optimized for ecommerce, ensuring your store looks professional and works seamlessly on all devices. All templates are mobile-responsive, which is crucial for providing a good user experience across desktops, tablets, and smartphones.
Site123 also includes built-in payment gateways, allowing you to accept major payment methods securely. This feature means you don’t have to deal with the complexities of integrating third-party payment processors, making the setup process even more beginner-friendly. For those who want to add more functionality, Site123 offers various plugins and extensions that allow you to enhance your store as your business grows.
Site123 provides a free plan that includes all the essentials needed to start selling online, making it a perfect choice for individuals and small businesses who are just starting out. The platforms easy setup, integrated features, and focus on simplicity make it an ideal entry point into the world of ecommerce, particularly for those who are new to building websites.